In Lev Manovich’s chapter one, “The language of new media,” thoroughly describes the evolution of “new media.” August 19, 1939 presented a media revolution when Louis Daguerre (already known for his Diorama) created the daguerreotype. This new process began the first widespread use of the photography that focused on architecture and landscapes, which began the initial “frenzy” of media.
In 1833 Charles Babbage began creating the Analytical Engine. This innovation was similar to that of the modern computer. It required punch cards that provided the engine with data and gave it instructions, which was all stored in the engine’s memory. This creation was more modern than anything of its kind. Babbage’s ingenuity led him to create a processing unit (which he called the mill), where final results were printed out from a printer. (Sounds pretty familiar?) In addition to memory and a processing unit, the engine was designed to “execute instructions next.” However, the computer’s influence was in the making.
Although the development of modern media and computers occurred around the same time, they were necessary for the functionality of the masses. This allowed records to be kept (birth certificates, death certificates, and police records).
In the 1890’s inventiveness pressed on as still photos were put in motion. In 1893 Thomas Edison’s first movie studio “Black Maria” produced twenty second shorts, which were shown in Kinetoscope parlors. In 1895, the Lumiere brothers presented their cinematographic camera/projection hybrid for those willing to pay. These new cinemas provided a dark relaxing getaway from chaotic life of a modern city.
The 1890’s ingenuities did not just influence the general public, but also the government as well. Herman Holerith devised a tabulating machine to help count votes for the 1880 census. The US population at the time: 62,979,766. Today’s US population: 317,457, 658. Businesses soon began adopting these calculating machines, making them standard in accounting, insurance, and railroad offices.
A German engineer Konrad Zuse built a computer that was considered the first working digital computer, were he used punched tape to dictate the computers programs. He actually used 35mm movie film.
In essence, media became new media through the conglomeration of all these creations.
The principles of new media define the key differences between new and old media. To begin, “numerical representation” or the fact that computers are made up of digital code, has two consequences. The first is new media objects can be described formally. The second is a new media object is subject to algorithmic manipulation. While some old media (photography) involves discrete coding, modern media has discrete levels. This is a result of the industrial revolution, where modern media follows the logic of a factory.
“Modularity” or the fractal structure of new media, maintain media elements separate identity. This allows for modification at any time. For example, an HTML document, it consists of separate objects (JPEG images, video clips) that are all stored independently.
“Automation” is only made possible from modular structure and numerical representation. Low level automation is defined as the process of a computer using modified or creating from scratch a template or simple algorithm. A high level automation requires a computer to interpret what is being generated. Today, artificial intelligence (AI) is a prime example of high level automation. Media access is also exposed to increasing automation. Websites created the need to organize information more efficiently, i.e. media access.
“Variation” includes numerous factors. Media database, or the variety of end-user objects, varies in resolution, form, and content. It is important to note, a number of different interfaces can be created from the same data. Also, information about the user can be used by a computer program to customize automatically the media compositions. Branching-type interactivity refers to programs that the users visit creates a branching tree structure. Hypermedia, similar to branching-type interactivity, involves the elements connected through hyperlinks. Periodic updates are different variations of the same media objects generated in computer culture. Lastly, scalability involves different versions of the same media object to be varying sizes or levels of detail.
New media may consist of various concepts/theories, but it is not many things. For instance, new media is analog media converted to a digital representation where the encoded media is discrete. Also, all digital media share the same digital code, which may act as a multimedia device. This is not a new concept. Furthermore, new media allow for random access, this is also a previously used idea. The claim that digitization inevitably involves loss of information is lacking in facts. Digital encoding cannot be encoded endlessly without degradation. Eventually, it will wear out. And new media is most certainly interactive.
The textbook “The new language of media,” by Lev Manovich is anything but a pleasant read. In addition to over sixty page chapters, Manovich enjoys confusing his reader by using various technical terms. More to come.
-JMG